I've always been annoyed by the "fire and brimstone" preachers and Christians. Not because I necessarily disagreed with them, but because of what they implied. Too many of them were almost trying to scare people into The Kingdom. "If you don't come to Christ, these horrible things are going to happen to you." Not only is this not appealing to most people, it comes from a very flawed way of understanding the choice that we make when we accept Christ.
When we accept Christ as our Lord and Savior, we are actively choosing Him. We are not coming to Him as a last ditch effort to avoid something unpleasant (Hell). Since we are relational creatures, we don't just pick the lesser of the discomforts, we make particular choices because we believe that they are set apart from the other options in a very distinct way.